HomeLet website redesign

The Challenge

When I joined Barbon Group as the sole Web and UX/UI Designer, I inherited more than just a website.

I inherited a fragmented digital estate, a growing and highly varied user base, and a website that was trying to serve three very different audiences at once: Tenants, Letting Agents and Landlords. Each group came with its own needs, digital confidence levels and accessibility requirements, yet all were being channelled through a single experience that was never truly built for any of them.

The result was friction.

• Content was difficult to find.

• Journeys felt generic.

• Key tools were hidden behind inconsistent layouts.

• The mobile experience, where a large portion of users were now engaging, was clearly an afterthought.

Most importantly, the website did not meet the accessibility standards required to support all users confidently and fairly.

This was not a redesign problem.
This was an inclusion problem.

The Vision

The goal was to create a digital home that felt intuitive, dependable and inclusive by design.

A place where:

• Tenants could access guidance quickly and comfortably, regardless of device or ability.

• Letting agents could manage their work on the move without friction.

• Landlords could understand market data and responsibilities without unnecessary complexity.

The experience needed to feel calm, professional and trustworthy, while meeting modern accessibility expectations and providing a genuinely strong mobile experience.

Not just usable.
Truly usable for everyone.

The Approach

Working alongside the marketing team and development team at PIB Group, I redesigned the website with accessibility and mobile-first thinking embedded from the very start.

• Layouts were rebuilt around clarity, readability and predictable interaction patterns.

• Typography, colour contrast and spacing were carefully refined to meet accessibility standards.

• Navigation was simplified to reduce cognitive load and improve screen reader flow.

• Interactive elements were rebuilt to be touch friendly, keyboard accessible and consistent across the site.

Mobile was no longer a scaled down version of desktop.
It became a first class experience in its own right.

Every design decision had to answer one question:

Does this make the experience clearer, faster and more inclusive?

If not, it did not make the cut.

The Key Enhancements

The Letting Agent Knowledge Hub became a central pillar of the experience, providing a calm, well structured environment for learning, insight and professional development.

Content was grouped logically, designed to be easily navigable on mobile devices and structured to support assistive technologies.
Webinars, guidance and updates were surfaced in predictable and accessible patterns so agents could rely on the platform as a daily working tool.

The Rental Index pages were also redesigned to present market data in a clearer, more readable and more accessible way, transforming static data into a genuinely usable decision making resource.

These were no longer content pages.
They became tools.

The Outcome

The results reflected the change in philosophy.

• Conversion rates increased.

• Bounce rates reduced.

• Customer satisfaction improved.

• Mobile engagement grew significantly.

• Accessibility compliance moved from a risk to a strength.

• More importantly, the website began to feel intuitive.

It became easier to use.
Easier to trust.
And easier to return to.

It stopped excluding users quietly and started supporting them intentionally.